Believe Design Magazine

Believe Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.


Tea and Pastry

The layout of the box surface is simple and plain, with mottled ink painting to show the tea mountain, with double helix coil outline pastry, realistic. Among them, rubbing, hook the formation of such skills, added elegance. The whole package is made of clay pot and poetry, together with the packaging box and handbag vision of heaven and earth cover, which reflects the charm and elegance of the combination of Chinese tradition and modern and contemporary culture.

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Yashinomi Premium Power

Yashinomi Premium Power comes in a set of a replaceable refill bag and its stand. Unlike other detergent refills, this bag-replacement design does not require users to pour liquid to the bottle, which provides the merit of easy and time-saving, preventing messing with spilt liquid, no-need of washing and drying bottle before refilling, no wasting of residual liquid in a refill bag. Also, its simple and clean tone of the product's graphics will perfectly matches kitchen interiors.

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As a product designer, it is very necessary to think about "product packaging" in the whole product system. Therefore, the packaging of this humidifier itself is a part of the product. If the "packaging" is discarded, the humidifier will not work properly, which conveys the designer's goodwill for environmental protection. Unlike other humidifiers, which control the amount of fog by electronic principle, this humidifier controls the amount of fog by pulling the trigger.

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Pah Ji Hue

With tea culture as the brand core, Pah Ji Hue augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.

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Bonita Pour Femme

Bonita Pour Femme Challenge was to create a feminine perfume product and packaging for GCC and African market. Conceptualized from the visual narratives of woman’s obsession and desire, representation for Fashion, Class and Luxury was translated into the concept for this product along with the name “BONITA”. thus we took inspiration from Hobo hand bag as a metaphor to tell the story of woman’s obsession and desire.

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Hou Juice

Pagoda Fruit Co., Ltd. is one the largest fruit retailer in China. The main icon of Pagoda Fruit is a Dancing Monkey. Because monkey is very often deified in Chinese traditional culture, the figure is use in many occasions. When Leng Chen design this series of drinks, Leng Chen want to create a monkey figure that is not that common in China. Leng Chen contacted his Polish artist friend - Anna to cooperate in this project. The design idea was to deliver happy & fun feeling in the product, and that is what Leng Chen presented in the final design, a group of monkeys dancing in a jungle party.

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