Source One Vodka is the reward of a journey obsessed with quality and sustainability. From the oat grains that are grown on the ranch to the snowmelt water of Sierra Nevada. It is this story that the studio narrated through thoughtful design of every element; from the pristine bottle structure to the typography inspired by the original type on the distillery building, to the illustration that invites you to discover the truth of Source One. The brand identity and packaging all serve to celebrate and honor the combination of radical transparency and considered craftsmanship.
The concept of restoring skin in new skincare products coincides with the zero burden of bagasse recycling, environmental protection, and ecological concept. From the product features of the 60-day food-grade limited shelf life of the 30-day skin improvement treatment process, 30 and 60 are selected as the visual recognition symbol of the product, and the three stages of use, 1,2,3 are integrated into the vision.
The designers used the Xishuangbanna's elements of the peacock, leafy tea tree, flower and an image of a girl who lives in the local rainforest on the design. The design has a harmonious image between human and nature. The colour of the illustration is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration of design seems to convey a Xishuangbanna's culture.
Songhua River Rice, is a high-end rice product under SOURCEAGE Food Group. As the traditional Chinese festival - the Spring Festival approaching, they design through a beautifully packaged rice product as gifts to customers of the Spring Festival gifts, so the overall design needs to echo the festive atmosphere of the Spring Festival, highlighting the traditional Chinese cultural elements and auspicious good meaning.
This Baijiu is a limited-edition product launched by the Baijiu manufacturer. The idea of this Baijiu is about the Chinese zodiac year. In order to bring out a cultural and artistic effect for this limited-edition product, the design combined the Chinese calligraphy with the landscape painting to design the Hai. Hai means Pig in Chinese culture. The application of two outstanding cultural features on the design gives an artistic result for the product.
The designers used the idea of the mountain shape of the Dabie Mountain of China in the project. The designers combined the traditional Chinese ink painting with the line expression form to show the mountain shape. The design has a large area of white space with a strong Chinese painting and calligraphy. The main color of the design is green. The image of the design is simple, clean, and energetic that conveys the design concept naturally.
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